GLOBAL VILLAGE

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As part of its fanatical crusade against multinational marketers, India's Bharatija Janata Party has banned Coca-Cola Co. and Pepsi-Cola from the political party's 150,000-strong convention in Bombay this month and decreed that only local soft drink brands like Thums Up and Mangola may be sold. BJP leaders should read more newspapers: Pepsi bought Mangola this year and Coca-Cola has owned Thums Up, India's leading soft drink, since 1994.

"It's boring to fall out with an advertiser," says Nicholas Coleridge, managing director of Conde Nast U.K. Harrods has yanked $315,000 in ad pages from Conde Nast's U.K. mags in retaliation for a Vanity Fair profile on Mohammed Al Fayed that the Egyptian-born owner of Harrods disliked.

More companies should have a Paul Birch, British Airways' corporate jester. (We are not making up this title.) Balding and bespectacled Mr. Birch's new mission is to encourage creative thinking and innovation at all levels. Part of being a jester at British Airways is to highlight problems and challenge top management when others are afraid to speak out.

Where are they now? After several years away from the ad industry, Peter Scott, polo-playing co-founder of London agency Wight Collins Rutherford Scott and ex-chairman of media buying group Carat, struck mineral water under his country home, Ashe Park. So he marketed it. Ashe Park mineral water is appearing in upmarket London restaurants to rival Perrier and San Pelligrino.

And the winner is: USA Today International readers chose their worldwide favorites in a range of travel-related categories-Hyatt Hotels, British Airways, Hertz Rent A Car and Singapore Changi airport.

A holiday splurge for the health conscious: Christmas yogurt. German yogurt marketer Mueller's new festively-packaged Christmas Corner yogurt is rum flavored with chocolate-covered raisins.

It's all a beer drinker ever wanted from home shopping: beer. U.K. brewer Bass is testing in three cities a home delivery service for beer, ordered by phone and credit card for $25 per 24-can case. Shopper-drinkers can order any brand they want as long as it's Carling Black Label.

Latin America Agency Watch: Paris-based BDDP is the latest network to scout for agencies here, following Euro RSCG last month and Lowe and TBWA earlier this year. BDDP's Hubert Genty scouted for agencies in Brazil this month.

Mir Maqbool Alam Khan and Claudia Penteado contributed to this column.

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