GLOBAL VILLAGE

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Politics is contagious: The mastermind behind Fernando Enrique Cardoso's victory of Brazil's presidential race, none other than hot adman Nizan Guanaes, has caught the politics bug. He's happy as president/creative director of DM9, SÌo Paulo, but one day hopes to become governor of his home state of Bahia in northeastern Brazil.

Election advertising in Europe looks pretty dull next to Brazil's wild campaigning. The spoil-sport Czechs banned TV and radio ads for the November elections, and Germany's leading Christian Democratic Union is running posters of a beaming but wordless Chancellor Helmut Kohl (up for re-election).

Really reader research? That's what Frank Proctor, Newsweek International's special projects manager, calls the stacks of mail nominating the World's Best Bars for an Oct. 31 story. One reader gave explicit directions to Bar Turrisi, on a Sicilian mountaintop. Others nominated Hemingway favorite La Floridita in Havana; Aeroflot crew hangout Kian Kin Deum Mixay in Ventianne, Laos; and London's Grenadier. One surprising top votergetter was the Thunderbird pub in Glendale, Ariz., chosen by Hong Kong, Mexico and London readers. How did that mecca become so popular? Fans are all alumni of the nearby Thunderbird School of International Management.

Fast becoming trendy in London: MTV Networks President of International Bill Roedy, moving to London from New York, is making sure MTV Europe stays in vogue. Choosing Piccadilly Circus's trendy Atlantic Bar to break new U.K. music channel VH-1, MTV Europe like others bypassed the once-jammed Planet Hollywood.

Superhighway days: The information superhighway's importance in Europe is underscored by numerous meetings, three in London this month. They're important enough for WPP Group CEO Martin Sorrell to chair one at Ogilvy & Mather. But will the reclusive Charles Saatchi host Saatchi & Saatchi's? Not a chance.

Good news/bad news: CLM/ BBDO is on a roll, with high-profile account wins from Credit Lyonnaise and the gas company. The bad news: both are French clients. BBDO has strong local agencies but poor European coordination. One remedy is the appointment of Anglo-American account director Martin Hummel, who handles Pepsi-Cola International across Europe, to the new post of international services director at London shop Abbott Mead Vickers.

Is the name of the game ... International creative festivals often have silly prize names, as in a contest by the European Direct Marketing Association (deadline: Nov. 4), which promises, "You could fly off with the Golden Carrier Pigeon!" One Brazil festival this month awards "lamps." Washington Olivetto's W/Brasil agency is aglow, having nabbed six gold lamps and 15 silver lamps.

Contributors: Bruce Crumley in Paris and Claudia Penteado in Rio de Janeiro.

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