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Globo group to launch Internet portal

Published on .

SAO PAULO--The Globo publishing and entertainment group willadvertise the launch of its new Internet portal on March 26 during its popular Sunday night program "Fantastico."

The portal is expecting to shortly provide Brazilians with free access to the Web. It will feature all Globo-related media brands, allowing Globo's commercial departments to create cross platform packages for advertisers.

Lew, Lara Sao Paulo is handling advertising. The campaign's slogan: "TheGlobo.com with you on the Web," plays on the Portuguese meaning of "com" meaning "with you".

Copyright March 2000, Crain Communications Inc.

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