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GM, AMERICAN ISUZU TO CONSOLIDATE MEDIA

Published on .

(April 23, 2001) -- John Middlebrook, vice president-general manager of vehicle brand marketing and advertising at General Motors Corp., said GM is working with American Isuzu Motors to consolidate its media buying at Interpublic Group of Cos.' General Motors Mediaworks, Warren, Mich. GM, which owns 49% of Japan's Isuzu Motors Ltd., said last week the money-losing Tokyo carmaker will announce a restructuring plan in May. Mr. Middlebrook also said Subaru of America, in which GM holds a 20% stake, won't be part of the media consolidation.

Copyright April 2001, Crain Communications Inc.

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