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Published on .

A new print ad touts Buick Regal's continuing sponsorship of the Women's National Basketball Association. The ad breaks in USA Today June 12, and will run in July and August issues of women's and women's sports magazines. McCann-Erickson Worldwide, Troy, Mich., handles and is working on a national TV spot. General Motors Corp. gets two spots per WNBA game telecast; ESPN, NBC and Lifetime will each telecast 10 live regular-season games.
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