DETROIT (AdAge.com) -- General Motors Corp. is looking to sell three brands and kill off one, Pontiac. And which brand was overwhelmingly named by consumers in a recent survey as the one they'd like to live on? Pontiac.
Consumers' fondness for Pontiac likely has something to do with its starting the muscle-car craze.
Langley Steinert, CEO of CarGurus, cited Pontiac's "trailblazing heritage" -- including the 1964 GTO, which started the muscle-car craze -- as reasons for consumers' apparent fondness for the brand. Pontiac's "current G6 is the 20th-best-selling car in the U.S.," he said, "so I'm not surprised to see consumers vote to save this historic brand."
That's not to say there weren't a few of the findings that took him aback -- such as the popularity of the gas-guzzling Hummer. "What did surprise me was the relative popularity of the Hummer brand over that of Saab and Saturn," Mr. Steinert said. The Saturn Vue, he said, is a top-50-best-selling car in this country, while Hummer's best-selling model, the H3, ranks in the No. 153 slot. "I would have expected Saturn to be the other brand consumers wanted to see survive GM's reorganization," he said.