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GM BuyPower drives to Viant for strategy

Published on .

General Motors Corp. has chosen Viant Corp., Chicago, to work on strategies for GM BuyPower, GM's consumer marketing Web site. It's to be determined precisely how GM BuyPower will fit into e-GM, a global Internet business group unveiled last month. Chirag Patel, VP-general manager of Viant's Boston and Chicago offices, said Viant will work to build Internet capabilities globally for GM and its brands. This is the second big win for Viant's new Chicago office, following its hiring by Sears, Roebuck & Co. to work on its site as well as a project tied to broader online strategies.

Copyright September 1999, Crain Communications Inc.

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