Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

GM says California share improves

Published on .

General Motors Corp. said its retail market share in California is continuing to improve under a major statewide marketing initiative first begun in the fall of 1993. The automaker said its 1995 model year retail market share in the state improved 1.1 share points to 23% through April, based on registration data from R.L. Polk. No. 2 Ford held steady at a 22.3% share. GM's gains have been based largely on value pricing, under which models with the greatest appeal to Californians are packaged with popular options and sold at a lower sticker price than if the options were priced separately.

Copyright July 1995 Crain Communications Inc.

Most Popular
In this article: