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GM Canada revs up online rewards

Published on .

General Motors of Canada on Monday unveiled a site that offers a frequent reward program dubbed "GM odometer kilometers." Once registered, the odometer, at the top of every page, keeps track of how much time is spent on the site and awards users kilometers as they travel through the site and click on logos and special areas or answer various questions. Visitors with the highest number of kilometers logged will be awarded prizes like Chevrolet Corvette miniatures by the Franklin Mint. Ikonic Interactive, San Francisco, created the site.

Copyright January 1997, Crain Communications Inc.

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