GM confirms GMC agency shift

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General Motors Corp.'s Pontiac-GMC Division, confirming earlier reports, officially announced it is moving its $70 million national GMC account to Ammirati Puris Lintas, New York, from McCann-Erickson Worldwide, Troy, Mich. Pontiac-GMC General Manager Roy Roberts said D'Arcy Masius Benton & Bowles, Troy, Mich., will retain the $181 million Pontiac account. GMC is trying to reposition itself as a luxury truck brand.

Copyright October 1997, Crain Communications Inc.

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