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Funds Shift to Dealers as Brand Prepares for 2004 Termination

Published on .

DETROIT (AdAge.com) -- General Motors Corp., preparing for the 2004 termination of its Oldsmobile division, cut the brand's national ad budget by 55% for this year to about $70 million, according to Advertising Age sibling publication Automotive News.

To compensate, GM is allocating to individual Oldsmobile dealers an extra $117 million in co-op ad funds.

Oldsmobile's account is with Bcom3 Group's Leo Burnett USA, Chicago.

Oldsmobile vehicle sales have fallen dramatically since GM's late 2000 announcement that it would cease Oldsmobile production.

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