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GM EASES WRENCHING EXPERIENCE OF REPAIRS

Published on .

A car dealership cashier empathizes with a worried young customer in one spot from a campaign that breaks today for Goodwrench Service Plus. With the new advertising, General Motors Corp. wants to allay the anxiety of the car repair experience, so the commercials tout dealers' care of customers and consumers' control of the experience, and promote a lifetime guarantee for repair work. The advertising from D'Arcy Masius Benton & Bowles, Troy, Mich., is the first new support for Goodwrench in two years. Copywriter: David Baker. Art director:
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