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Automaker Said Focus Shifts Car Model to Division Brand

By Published on .

DETROIT (AdAge.com) -- Marking the end of an era, General Motors Corp. will eliminate the brand manager title May 1.

Its 24 remaining brand managers will become marketing directors and handle more car models.

A GM spokeswoman said the change reflects renewed focus on vehicle division brands, such as Buick.

GM launched brand management in 1996 to great fanfare and spent hundreds of millions of dollars creating distinct personalities for virtually every model.

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