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GM eschews Olds, Buick brands overseas

Published on .

General Motors Corp. won't sell Pontiac, Oldsmobile or Buick-branded products overseas, said Ron Zarrella, VP-sales, service and marketing for North American Operations, last week. GM plans to sell the Buick Century it will build in China as the GM Century. GM will focus on Japan for overseas sales of its right-hand-drive, 1998 Cadillac Seville. GM is working with its European Opel dealers to open new GM-branded stores for Chevrolet, Cadillac and GMC. Saturn will be branded Opel.

Copyright December 1996, Crain Communications Inc.

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