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GM exec takes Ford marketing post

Published on .

Ford Motor Co., Dearborn, Mich., named Michael Wright its global trustmark marketing manager, succeeding Michelle Cervantez, who was promoted in August to VP-marketing at Ford's Jaguar Cars North America, Mahwah, N.J. Mr. Wright joins Ford from General Motors Corp., where he had been Pontiac-GMC marketing manager in the western region and, prior to that, Oldsmobile Riviera brand manager.

Copyright November 2000, Crain Communications Inc.

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