GM, an investor in XM, had offered the satellite radio service in its 2002 Cadillac Devilles and Sevilles. XM earlier this year had announced its radios would be available in GM's 2003 model-year vehicles including Buick Rendezvous, Cadillac Escalade, Chevrolet Cavalier, GMC Yukon, Oldsmobile Alero and Pontiac Aztek.
Campbell-Ewald, GM's lead agency for its XM partnership, created a national TV spot, due out next month, for XM in the Chevrolet Cavalier and worked as "brand police" with Bcom3 Group's D'Arcy Masius Benton & Bowles, Troy, Mich., for an October TV spot for XM in the Pontiac Grand Am.
"Campbell-Ewald is directly
Omnicom Group's TBWA/Chiat/Day, Playa del Rey, Calif., will continue to handle consumer advertising to support XM's retail presence, Mr. Patterson said.
Scott Tappan, the manager at GM overseeing its XM partnership, said Campbell-Ewald is also "assisting" TBWA/Chiat/Day on some targeting and media buys.
XM is also available in American Isuzu Motors' Isuzu Axiom and Rodeo models. GM owns a 49% stake in Isuzu's Japanese parent, Isuzu Motors Ltd.