GM hears pitches for $2.6 bil account

Published on .

General Motors Corp. heard pitches July 20 from three shops vying for its media planning account, with spending of $2.6 billion--the biggest in ad history. Contenders are Interpublic Group of Cos., Starcom MediaVest Group and GM outsider Carat Media. A GM spokesman would only say "we are moving quickly" on a decision.

Copyright July 2000, Crain Communications Inc.

In this article:
Most Popular