Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

GM hosts car car chat

Published on .

General Motors Corp. units ACDelco and GM Goodwrench Service will host a chat on Nov. 7 at 9 p.m. (ET) on their respective Web sites, http://www.acdelco.com and http://www.gmgoodwrench.com. The chat, featuring auto repair expert Mary Jackson, is targeted to women and auto novices. The effort is interesting for two reasons: It will show how much interest there is in visiting a marketer site for an online chat, and whether women will go online to participate. While online chats have been common on the commercial services, the Web is only now starting to adapt to chat. Only a few marketers, such as Ticketmaster Corp., have sponsored chats on their sites.

Copyright October 1996, Crain Communications Inc.

Most Popular
In this article: