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GM Hummer gets new ad director

Published on .

From Volkswagen to Warrior Vehicle

General Motors Corp. announced Feb. 15 that Liz Vanzura, 36, will join March 1 as advertising director of its Hummer brand,

The $90,000 Hummer
acquired last year. She was advertising director at Volkswagen of America since 1997, before departing suddenly over the holidays late last year. In mid-January, GM told Ad Age plans weren't in the works to hire her for that position (AA Jan. 15). Ms. Vanzura returns to GM after a four-year absence and will again be working with two former VW creatives who founded Modernista!, Boston. Modernista! won Hummer's review last summer.

Copyright February 2001, Crain Communications Inc.

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