Karen Ritchie, 56, exec VP-managing director of General Motors Mediaworks and General Motors Cyberworks, died Oct. 12 after battling breast cancer since last spring. Ms. Ritchie was one of the first observers to define what became known as Generation X. She was author of "Marketing to Generation X," published in 1995 by the Lexington Books division of Simon & Schuster. GM Mediaworks and GM Cyberworks, both in Warren, Mich., are consolidated buying units handling broadcast, print and new media for all GM divisions. Both are part of the Interpublic Group of Cos. Ms. Ritchie was named the first manager of GM Mediaworks when it was founded in 1994. She spent most of her career at Campbell-Ewald
and McCann-Erickson Worldwide, both GM agencies. Campbell-Ewald Chairman-CEO Anthony Hopp praised Ms. Ritchie as "a nationally recognized expert on Generation X, an innovative leader of the national media buying community and a trusted friend."
Copyright October 1999, Crain Communications Inc.