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GM moves corporate account to McCann after 28 years at Ayer

Published on .

General Motors Corp. on Oct. 6 announced that its corporate ad account is moving to McCann-Erickson Worldwide, Troy, Mich., without a review, from the Troy office of N.W. Ayer & Partners. The GM account was the only one at Ayer's Detroit area office, which had the businessfor nearly 28 years and now will close. Creative on the corporate account was handled by Ayer's New York office. GM's spending on the account, mostly in print ads, had dwindled to less than $10 million in 2000 from roughly $30 million a few years ago. McCann already handles GM's Buick account.

Copyright October 2000, Crain Communications Inc.

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