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GM moves German Astra account to Lowe shop

Published on .

RUSSELHEIM - General Motors Corp. has moved its $20 million Astra account in Germany to Lowe Hoffmann Schnakenberg, Hamburg, from Saatchi & Saatchi, Frankfurt.

The shift follows last week's surprise appointment of that Saatchi office to the $80 million Audi business by the Volkswagen subsidiary. Saatchi previously worked on the Astra model in Germany for GM-owned Opel on a project basis.

Copyright September 1998, Crain Communications Inc.

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