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GM, MTV tie in Europe promo

Published on .

General Motors subsidiaries Opel in mainland Europe and Vauxhall in the U.K. will produce 2,000 pineapple-yellow special edition two-seater Tigra coupes, part of a deal in which GM will sponsor MTV Europe's summer programming. GM is sponsoring MTV's programming from late July through August. MTV viewers will also be able to enter a competition to win a Tigra, which costs about $21,000 in the U.K., or call a special phone number to order a free compact disc or poster featuring the Tigra.

Copyright July 1995 Crain Communications Inc.

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