GM NAMES NEW TOP MARKETING EXEC FOR NORTH AMERICA

Mike Jackson Replaces Brent Dewar; Was Head of Western Region

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DETROIT (AdAge.com) -- General Motors Corp., looking to turn around its money-losing North American operations, is shaking up its ranks, today naming a new top marketing executive for in the region.
Mike Jackson, who has been named GM's new VP for marketing in North America, earlier led the team that helped GM gain market share in California.
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Mike Jackson, 49, general manager of GM’s western region in Los Angeles, succeeds Brent Dewar as VP-marketing in North America. Mr. Jackson’s appointment is effective March 1.

Mr. Dewar, 50, becomes VP-field sales, service and parts, succeeding Pete Gerosa, 64. Mr. Gerosa takes on a special assignment implementing sales and service programs as well as distribution strategies until his retirement later this year, and continues to report to Mark LaNeve, VP-sales, service and marketing in North America.

Helped gain market share regionally
Mr. Jackson led the team that helped GM gain market share in California, GM Chairman-CEO Rick Wagoner said in a prepared statement. “He’s built strong relationships with dealers and employees in creating marketing initiatives, all of which should prove especially useful as we focus on additional key markets where we need to improve GM’s performance.”

In other moves announced by GM today, Susan Docherty, 43, general manager of Hummer, succeeds Mr. Jackson in the western region. Martin Walsh, 53, executive director-sales and marketing support, succeeds her at Hummer. Larry Hice, 59, regional general manager in Dallas, will succeed Mr. Walsh. Kurt McNeil, 42, regional sales manager in the west, moves to general manager of the south central region.

“These changes will strengthen the [vehicle sales, service and marketing] team and help us further develop bench strength for the future,” Mr. LaNeve said in a prepared statement.

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