General Motors Corp., Detroit, and NetZero, Westlake Village, Calif., announced on Jan 13 a four-year partnership at the Detroit auto show. The deal will let GM distribute a co-branded version of NetZero's free Internet access via the carmaker's various marketing channels. GM will be the premier sponsor on NetZero's ZeroPort navigational tool and be the exclusive provider of auto content to the upcoming personalized Web page ClubZero. NetZero users will be able to link to gmbuypower.com, a site that lets consumers configure GM vehicles and check dealer availability. Dealers have complained about the site's ineffective generation of buyer leads. Mark Hogan, president of GM's online marketing unit e-gm, said navigation on the site "is a little bit clunky and we're trying to fix it.'' He also told Advertising Age
GM will announce by the end of the month deals with the car information Web sites of Kelley Blue Book and Edmunds.com.
Copyright January 2000, Crain Communications Inc.