×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

GM plans to extend warranties on new Olds

Published on .

General Motors Corp.'s Oldsmobile division, Detroit, is hammering out details to extend the current warranty on its new vehicles from three years or 36,000 miles to five years or 60,000 miles. Ads in national newspapers about the new warranty could appear as early as this week, said Randall Tallerico, who joined as ad director of the division seven weeks ago from J. Walter Thompson USA, Detroit. Leo Burnett USA, Chicago, handles.

Copyright December 2000, Crain Communications Inc.

In this article:
Most Popular