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GM revises Tiger Woods spots

Published on .

General Motors Corp.'s Buick Division, Detroit, will rework TV commercials featuring brand spokesman Tiger Woods in its second promotion this year to offer 45 days in a golf dream house. Mr. Woods, who achieved the Grand Slam of golf by winning the British Open last week, has refused to cross the picket line in the ongoing strike by commercial actors. Spots from McCann-Erickson Worldwide, Troy, Mich., are expected to break by the end of the month.

Copyright July 2000, Crain Communications Inc.

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