Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

GM's Guarascio prods shops to study impact of media content

Published on .

General Motors Corp.'s Phil Guarascio chided advertising agencies for not doing a better job of telling clients how content issues on TV shows and in magazines affect advertising. Mr. Guarascio, GM's VP-general manager, marketing and advertising, made his remarks at the opening session of the media conference and trade show of the American Association of Advertising Agencies in Anaheim, Calif.

Fellow panelist Jack Klues, exec VP-worldwide director of media for Leo Burnett Co., Chicago, agreed with Mr. Guarascio and said Burnett was embarking on a study to quantify the effects of content, particularly TV content, on advertising. Burnett is one of GM's brand agencies.

Copyright February 1998, Crain Communications Inc.

Most Popular
In this article: