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GM's OnStar unit to kick off campaign

Published on .

General Motors Corp.'s OnStar division confirmed it is readying a new national ad campaign from Campbell-Ewald, Warren. The marketer declined to confirm that creative shows Batman touting the features of the in-vehicle telecommunications system. The agency also declined comment. This is the first national push from Campbell-Ewald.

Copyright January 2000, Crain Communications Inc.

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