General Motors Corp., Detroit, is expected to offer as much as $150 million in payments to dealers as part of the launch plan for its new regional dealer co-op ad system, executives close to GM said. Dealers that join the plan would receive a one-time payment based on $5 for every GM vehicle they sold between 1990 and 1998. Dealers that do not join would receive less. Details of the new GM plan are to be unveiled tomorrow. GM is expected to seek control of the $500 million dealers annually pay into the regional co-op ad system. Where and how the money would be spent would be determined by the directors of five new GM regions. GM could not be reached for comment by deadline.
Copyright December 1998, Crain Communications Inc.