GM SLASHES MORE MAGAZINE ADS

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(April 2, 2001) -- General Motors Corp., Detroit, made more cuts from its magazine roster from June to year's end. Dennis Donlin, president of Bcom3 Group's GM Planworks, said Planworks and Interpublic Group of Cos.' GM Mediaworks worked together. GM didn't return calls seeking comment. Executives close to the matter said magazines cut include Martha Stewart Living, Ziff Davis, Smithsonian, Kiplinger's Personal Finance and Outside, all of which either declined to comment or didn't return calls by press time. GM, one of the biggest magazine advertisers, cut Conde Nast Publications in early March.

Copyright April 2001, Crain Communications Inc.

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