General Motors Corp., Detroit, is joining Johnson & Johnson, Kmart Corp. and Nestle USA as sponsors of "The Christmas Secret," a new movie airing from 9 pm to 11 pm (ET) Dec. 17 on CBS. GM said it will have five 30-second ad slots - Buick gets two, as does DirectTV (owned by GM's Hughes Electronics Corp.); Pontiac gets one slot. CBS Entertainment produced the film in association with GM, J&J and Nestle. Separately, the trio of advertisers is on the 40-member Family Friendly Programming Forum to push for more family-oriented shows.
Copyright December 2000, Crain Communications Inc.