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GM TARGETS UPWARDLY MOBILE IN INDIA WITH OPEL SWING

Published on .

(July 9, 2001) NEW DELHI -- General Motors Corp. has launched the Opel Swing, the station wagon variant of the Opel Corsa, in two different models in India.

The five-door compact Swing is available in two engine options -- 1.4 liter and 1.6 liter -- priced at $13,200 and $14,200, respectively.

"The Opel Swing is all about looks, loads of space and attitude," said Aditya Vij, president and managing director of General Motors India. "It will address the needs of the large and growing segment of successful and upwardly mobile individuals."

Advertising for the Opel Swing is handled by New Delhi-based McCann-Erickson Worldwide. The campaign is themed on "Bindaas people," or those who take life as it comes.

GMI expects to shift 1,000 units by the end of this year. -- Ritesh Gupta

Copyright July 2001, Crain Communications Inc.

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