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GM Test Track sweepstakes utilizes Web

Published on .

On Aug. 15, General Motors Corp. starts promoting its Test Track ride and exhibit, opening at Walt Disney World later this year, with a "Discover the Ride of the Century" sweepstakes. Prizes include a new GM Buick Century sedan and family trips to Disney World. Consumers can get entries at Buick dealerships or on Century's Web site. Buick, trying to attract younger buyers, will offer free Disney video packages to participants who test-drive the Century at dealerships.

The promotion, which concludes Sept. 30, is part of GM's ongoing relationship with Disney.

Copyright August 1997, Crain Communications Inc.

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