On Aug. 15, General Motors Corp. starts promoting its Test Track ride and exhibit, opening at Walt Disney World later this year, with a "Discover the Ride of the Century" sweepstakes. Prizes include a new GM Buick Century sedan and family trips to Disney World. Consumers can get entries at Buick dealerships or on Century's Web site
. Buick, trying to attract younger buyers, will offer free Disney video packages to participants who test-drive the Century at dealerships.
The promotion, which concludes Sept. 30, is part of GM's ongoing relationship with Disney.
Copyright August 1997, Crain Communications Inc.