General Motors Corp.'s Cadillac Motor Car Division, Warren, Mich., launches a test program May 1 in Atlanta and Cincinnati offering improved customer service. D'Arcy Masius Benton & Bowles, Troy, Mich., created 10 newspaper ads for each market. Draft Worldwide, Chicago, is handling a 70,000-unit. Theme: "Anytime, anywhere to accommodate you."
Copyright April 1998, Crain Communications Inc.