Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

GM tests customer service push

Published on .

General Motors Corp.'s Cadillac Motor Car Division, Warren, Mich., launches a test program May 1 in Atlanta and Cincinnati offering improved customer service. D'Arcy Masius Benton & Bowles, Troy, Mich., created 10 newspaper ads for each market. Draft Worldwide, Chicago, is handling a 70,000-unit. Theme: "Anytime, anywhere to accommodate you."

Copyright April 1998, Crain Communications Inc.

Most Popular
In this article: