Other news from the auto show:
Mercedes-Benz of North America unveiled a sleek concept version of its new sport-utility vehicle and said pricing will start in the mid-$30,000s when it comes to market in September 1997. Mercedes will position the vehicle, to be built in Vance, Ala., as having the ruggedness of a truck and the safety, comfort and driveability of a car. Rapp Collins Worldwide, New York, is handling an advance direct marketing effort targeting 400,000 prospects, but Mercedes has not yet chosen an agency for an estimated $50 million introductory effort.
Also at the show, Chrysler Corp. said it will bring the two-seater convertible Plymouth Prowler to market in early 1997 as an image leader to help reinvigorate the Plymouth brand. The Prowler, a design throwback to street hot rods, will be teased as part of a new Plymouth brand campaign breaking Wednesday from Bozell Worldwide, Southfield, Mich.