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GMAC'S ALTERNATIVE TO BUYING A CAR

Published on .

A weary car owner carries a vehicle on his back in a new spot from General Motors Acceptance Corp. promoting leasing as a way to relieve the "financial burden" of a new car. The man eventually flips the car off his back and happily drives away as voice-over describes how GMAC's SmartLease is "an affordable way to drive off with a new GM vehicle." Lintas Campbell-Ewald, Warren, Mich., created the commercial. Industrial Light & Magic, San Rafael, Calif., produced special effects, involving building a lightweight car frame mock-up that was matched to shots of a small model car to produce the car-carrying image.
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