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Godiva Chocolatier named Cadmus Direct, Charlotte, N.C., its first agency for relationship marketing after a review that began last October. Cadmus will be responsible for database management and development of a program that encompasses the retail, catalog and Web-based databases for the Campbell Soup Co. subsidiary.

McCann Relationship Marketing, New York, acquired four international database and direct marketing agencies: Dial Database Marketing, Buenos Aires, a teleservices/

database marketing company; Informark, Barcelona, a database management company; Sun, Sao Paulo, a relationship marketing agency; and Target Group, Zurich, specializing in relationship marketing on the Web.

Lands' End said it would eliminate 94 positions across all divisions, or 10.6% of its work force, as part of a restructuring. The cataloger also will liquidate its Willis & Geiger division and close three outlet stores. The news comes on the heels of management changes announced Jan. 8, and signals continued tumult for Lands' End. Among the January changes, Lori A. Liddle moved to senior VP-direct marketing from managing director of the kids division. The company's

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