Gold gets global ad push

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The World Gold Council, London, hired Bartle Bogle Hegarty, London, to handle its first global ad effort to promote gold in key markets after a review handled in-house. BBH and sister Bcom3 media agency Starcom MediaVest Group will handle media. The Council also raised its 2001 promotional budget to $50 million, of which $10 million is earmarked for the U.S. market.

Copyright January 2001, Crain Communications Inc.

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