As senior VP-creative director at Burnett, Mr. Ferguson, 40, created much of McDonald's image advertising during the past decade.
He will oversee the 150-plus staff of creatives at the agency that includes Tracy-Locke, DDB Needham Marketing Communications and Focus.
He succeeds David Fowler, whom the agency said was "dismissed" in October.
Mr. Ferguson "brings a new dimension that will help take our creative work to the next level," said Mike Rawlings, DDB Needham Dallas Group president.
Mr. Ferguson created the highly regarded campaign for the Transportation Department that featured a pair of life-size crash dummies, Vince and Larry. He also did the Beef Industry Council's "What's for dinner" campaign, and advertising for Hallmark Cards, Oldsmobile and Reebok International.
At DDB Needham, New York, Exec VP Larry Iannuzzelli, 56, is leaving after more than 20 years at the agency, where he most recently headed its Mobil account.
Other people moving:
Lor Gold, 44, to president, Jack Levy Associates, Chicago, from chief creative officer. He assumes some duties of Jack Levy, who remains chairman-CEO but is reducing his day-to-day involvement.
Michael Neiss, 33, to senior VP-media research and new technology, a new post at Lowe & Partners/SMS, New York, from associate media director, Margeotes Fertitta Donaher & Weiss.
Mark Thorne to chief operating officer, a new post at Hill & Knowlton, New York, while remaining worldwide chief financial officer.
Alan M. Reisberg, 35, to exec VP-account director, a new post at Trahan, Burden & Charles, Baltimore, from marketing communications director, Dell Computer Corp., Austin, Texas. Also to a new post: Terri Burke, 39, to exec VP-account director, from senior VP-account director, Mullen, Wenham, Mass.
Curt Louckes, 41, to senior VP-database marketing director, a new post at Price/McNabb, Charlotte, N.C., from VP, Response Marketing Group.
Chrysanthe Gurganus to VP-direct marketing, a new post at Rockett, Burkhead, Lewis & Winslow, Raleigh, N.C., from VP-management supervisor, Clarion Direct, Greenwich, Conn.
Bill Butcher to database marketing director at Martin Direct's new Applied Information Management division, Glen Allen, Va., from statistical services manager, Bronner Slosberg Humphrey, Boston.
Mike Tesch, 53, to VP and co-creative director effective Feb. 15, Harris Drury Cohen, Fort Lauderdale, Fla., from partner, Amil Gargano & Partners, New York. He succeeds Bryan Lahr, who's leaving.
HERNDON, Va.-Jerre Stead has quit as chairman-CEO of AT&T's Global Information Solutions unit to become CEO of Legent Corp., a business software marketer.
Mr. Stead's exit from AT&T's $7 billion computer unit, formerly known as NCR Corp., was considered a surprise. He was in the midst of a turnaround at the Dayton, Ohio-based operation that AT&T bought in 1991.
William T. O'Shea, 47, the unit's senior VP-worldwide marketing, will head AT&T Global Information Solutions on an interim basis.
At the $500 million Legent, Mr. Stead, 51, succeeds John Burton, who earlier announced plans to leave at the end of March. Legent sells mainframe and other business software.
Other people moving:
Joe Weller to chairman-CEO, Nestle USA, Glendale, Calif., from president-CEO. He succeeds Chairman Timm Crull, who retired. The president's post won't be filled.
Randall M. Chesler, 36, to senior VP-member relations, Western division, Visa USA, San Mateo, Calif., from sales director-national telesales center, Citicorp, San Francisco. He succeeds Jerry Wagner, who left.
David F. Dougherty, 38, to president-CEO, Matrixx Marketing, Cincinnati, from senior VP-chief operating officer of the telemarketer. He succeeds James F. Orr, now president-CEO of another Cincinnati Bell subsidiary, Cincinnati Bell Information Systems.
Craig Smith, 40, to VP-worldwide public relations and communications, a new post at Holiday Inn Worldwide, Atlanta, from public relations director, Americas division.
NEW YORK-MTV Networks promoted Harvey Ganot to president of MTV Networks Advertising & Promotion Sales, making him one of a handful of sales executives to carry the president's title at a major media company.
Mr. Ganot, 47, was exec VP of the unit, but MTV management felt his increased responsibilities merited the new, expanded title. Those duties include oversight of sales and promotional activities of MTV Networks' four cable networks and broadcast syndication sales unit One World Entertainment. His sales role has also increased for MTV International and Viacom Interactive.
Mr. Ganot said the four cable networks process more than 360,000 commercial ad units a year.
John Popkowski succeeds Mr. Ganot, from senior VP.
Also, Doug Rohrer took the new post of senior VP-advertising sales for MTV and VH1, eastern region, from VP-MTV advertising sales, eastern region. Todd Siegel succeeds Mr. Rohrer, from director-MTV advertising sales, eastern region.
Other people moving:
Paul Luthringer, 32, to public relations director, Newspaper Association of America, Reston, Va., from media relations manager, MCI Communications Corp.'s Consumer Markets division, Arlington. He succeeds Nancy Jones, who left.
Louise Cardwell to VP-advertising sales, a new post at Star TV, Singapore, from sales manager, Eurosport, London.