Worn with miniskirts, those new thigh-high sox are sexy.
Kamer/Singer, the 4-year-old San Francisco agency, just signed up three new accounts, with one of them becoming the shop's hundredth new client.
Oh, dear. An Allure mag press release, discussing a Barbara Lippert piece on the use of body parts in advertising, goes on at some length about "the male nipple," and its role in "the blurring of gender roles and a broadened vision of sexuality." Then the release concludes, "the male nipple is the only one network sensors [sic] will allow." Can anyone spell anymore? Anyone?
Barbara Newton, publisher of Organic Gardening, was promoted to VP of Rodale's magazine division.
Edelman PR Worldwide signed an affiliate pact with Vietnam Investment Review and now claims to be "the first major PR company to offer a full range of services" there.
Details mag editors are hitting the road. To find out about reader concerns, attitudes and so on in the '90s, in October they'll be meeting with groups large and small in homes and apartments around the country, laptops in hand. Editor John Leland wants to hear from folks willing to set up these little forums, at Details on the Road, 632 Broadway, New York 10012.
Transworld Snowboarding is the largest snowboard mag in the field, I am assured, and it's now been acquired by Francis Pandolfi's Times Mirror Magazines.
Esquire magazine's hardly been a house afire since Ed Kosner became editor. Through June, ad pages were down from 418 last year to 325 this year. But now Publisher Alan Stiles thinks the September issue indicates a corner's been turned. Pages are up 21% over the same issue in '93 thanks in great measure to seven-page portfolios from both Ralph Lauren and Neiman Marcus.
Charles McCabe, exec VP of Chemical Bank, hosted a celebration for past and present sponsors of the NYC Marathon this past week at the bank's world HQ on Park Ave. This is the 25th anniversary year of the great race.
Scary, that Conde Nast Traveler piece by Gary Stoller about unsafe U.S. passenger planes.
Who's the model in the new Calvin Klein "Escape" perfume ads? Ever see paler eyes, blue or gray?
Love the August Mademoiselle cover line: "Escape from Cellulite Hell." That ought to sell a few copies.
Lori Burgess, who looks about 17 herself, was promoted from ad director to associate publisher by Seventeen.
Senior Golfer, the year-old bimonthly that is edited for the nearly 6 million golfers 50 or older and that covers the Senior Tour with a passion, is now delivering a bonus over its 150,000 rate base and expects to be selling 200,000 copies by this time next year, says founder and Publisher W. Alan Vandenburgh. Patricof & Co., the N.Y. venture capital folks, have money in it.
Tennis mag, a New York Times Co. book, is also prospering. Mark Adorney reports the July issue with 93 ad pages was the biggest July in its history and that for the first seven months of '94, Tennis is 5% ahead of the period in '93.
Top restaurateur Drew Nieporent, who opened those Jerry Della Femina eateries in East Hampton (Drew's Flagships in Manhattan are Tribeca Grill and Montrachet), says his latest are Rubicon in San Francisco and a new Japanese place in Tribeca called Nobu. Partner Robert de Niro's been promoting this one.
Weider Publications (Men's Fitness, Flex, etc.) hired from Wenner Media Susan Gold as senior VP-advertising and marketing.
Like these new straw hats with turned-down brims the pro golfers are wearing instead of those cheesy caps and visors.
WCBS-TV in New York, where the baseball negotiations took place, couldn't spell the name of Donald Fehr, the players' man. Spelled it "Fehrs."
Speaking of CBS, is Connie gone forever from the Evening News? Dan's been looking very chirpy. That's Don Imus' take on the situation.
Marvin Shanken's Wine Spectator mag, which he revamped in October a year ago, seems to be prospering, with its audited circulation up 17% in a year to 143,000.
Essence, the classy mag for black women, which some (many) thought wouldn't make it, just topped the 1 million circulation mark. It celebrates its 25th year in '95.