Golden Grain seeks agency

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Quaker Oats Co.'s Golden Grain division, Pleasanton, Calif., is seeking an agency to handle a $15 million account for a new, unspecified product. The review, being conducted by Select Resources International, West Hollywood, Calif., doesn't effect the Rice-A-Roni and Near East accounts and other assignments currently at Y&R Advertising, San Francisco.

Copyright November 1998, Crain Communications Inc.

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