Goldfish back-to-school promo

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Pepperidge Farm is introducing a limited edition "Smiley" goldfish cracker for back-to-school season from July 28 to Sept. 30. The product will be supported with a :10 tag on existing "I love fishes 'cause they're so delicious" spots from Saatchi & Saatchi, New York, as well as an in-store on-pack contest for the best kids' photo.

Copyright July 1997, Crain Communications Inc.

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