GoldPocket Interactive, Cambridge, Mass., tomorrow launches a $15 million campaign to promote its real-time interactive game show. Holland Mark Edmund Ingalls, Boston, handles. GoldPocket.com also will use the site as a vehicle to promote proprietary technology it says will allow up to 10 million people to access the site without having it crash. The game will run at 8 p.m. (ET) Sundays.
Copyright May 2000, Crain Communications Inc.