The makers of Big Bertha and other clubs said the agency initially will evaluate Callaway Golf's online site for interactivity, personalization and direct marketing.
In a statement, Ian Rowden, executive vice president of global advertising, praised the agency's "creative excellence, particularly in the area of brand expression."
Interpublic Group of Cos.' Dailey & Associates, Los Angeles, handles Callaway's creative for traditional media. -- Alice Z. Cuneo
Copyright August 2001, Crain Communications Inc.