First American Funds, Minneapolis, signed PGA golfers Tim Herron and Tom Lehman to endorsement contracts., which will include personal appearances, events and advertising. They will appear in a campaign breaking in April via Martin/Williams. The first week of the year is turning out to be a busy one for golfer endorsement deals. Mossimo Inc., Irvine, Calif, has signed David Duval, who will wear Mossimo apparel on PGA Tour events and ad shoots for his other product endorsements. A Mossimo spokes-man said the golfer also may appear in Mossimo's ads. Toth Design & Advertising, Con-cord, Mass., handles.
Copyright January 2000, Crain Communications Inc.