×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Good, bad news for clothing e-tailers

Published on .

Online apparel retailers will have a good holiday season, but the long-term outlook for the sector is less jolly, according to a new survey from NPD Group, Port Washington, N.Y. NPD's Apparel E-Commerce Report projects e-tailers will sell $600 million worth of apparel this holiday season, up from $250 million in 1998. However, it also found that 47% of consumers with Internet access say they will never shop online for apparel, and even 40% of veteran Internet users say they will never e-shop for clothes.

Copyright November 1999, Crain Communications Inc.

In this article:
Most Popular