GOOD HOUSEKEEPING

Published on .

Parent: Hearst Magazines

Editor: Ellen Levine (since October 1994)

Ad pages: 340.6, +9.6%

Circulation: 5,223,935, +1.2%

Ms. Levine and Publisher Alan Waxenberg are in the midst of a road show that will put them in contact with hundreds of ad agency people at luncheons in 10 cities in the next month. The effort is to showcase the new look of the monthly magazine under Ms. Levine, the editor who successfully repositioned Redbook. One of Good Housekeeping's new efforts is to make greater use of the venerable Good Housekeeping Institute in editorial research and reports. The median age is 42, targeting women with children.

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