U.S. ad industry employment in November reached a post-recession high of 1.64 million, the best showing since the economic recovery began in late 2001, according to Ad Age DataCenter's analysis of the latest jobs figures from the Bureau of Labor Statistics.
The ad industry saw November job gains vs. year earlier and vs. October in both advertising/marketing services and media, the two groupings that Ad Age uses to define industry employment.
Advertising/marketing-services employment broke a record in November, surpassing its December 2000 bubble-era peak. Hottest sector? Marketing consulting, where employment has jumped 8.7% over the past year and 66.7% since 2000.
Whether industry job gains continue is a question mark given signs of a weakening economy.
Media employment, weighed down by cuts in newspaper jobs, is still 11.8% below its 2000 peak. The hottest media sector: internet media companies, where employment rocketed 24.2% over the past year. (It's worth noting, though, that employment at internet media companies -- 45,100 in November -- is still 12.1% below its peak in the 2000 bubble, when ill-fated dot-coms staffed up with little regard to revenue or profits.)
Under Ad Age DataCenter definitions, advertising/marketing services consists of ad, media, direct and public-relations agencies; graphic design; marketing consultancies; market research; and other ad/marketing services. Media employment consists of TV, radio, newspaper, magazine and internet media companies.
|1. Advertising/marketing services plus media. 2. Ad, direct, PR, media agencies; graphic design; mktg. consultants; market research; other ad/mktg. svcs. Source: DataCenter analysis of Bureau of Labor Statistics data|