Paul Curtin, a designer, and Rob Price, a copywriter, are co-creative directors of the unit, handling design work on such agency accounts as Norwegian Cruise Line, Porsche Cars North America, Pizza Hut, Starbucks Coffee Co., Polaroid Corp. and Hewlett-Packard Co.
Housed within the Goodby offices, Goodby Silverstein Design Group had grown to about two dozen employees but was cut to about 14 after some of those accounts left the agency. Polaroid and HP remain with the agency.
Over the years, the group has picked up its own roster of clients. They include Williams-Sonoma, Ameristar Casino, Think3 and Thomas Weisel Partners, a company founded by the former head of Montgomery Securities.
STRONG TIES WILL REMAIN
These clients will continue with the new shop, Mr. Price said, adding it will still have a strong relationship with Goodby, continuing to work as an integrated-communications partner and designer.
"We're still part of" the agency, said Mr. Price, who added that Goodby is helping to support the venture financially.
Harold Sogard, Goodby general manager, said the agency invested in the new design shop "much as a parent might help a child get started."
Goodby got its start with financial help from its founders' employer, Hal Riney.
"We'll go back to the original plan of having a couple of people in-house" to provide design strategies, Mr. Sogard said.
Goodby is considering using the strategy again to keep ties to talent that leaves the shop.
Messrs. Price and Curtin said other partners may join them as co-founders of the